Description

BRAVIA XR logo.

Music plays.

Subtitle

World's first cognitive intelligence TV

Disclaimer

Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of the 18th November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics, November 2020.

Subtitle

Precise 4K pictures / Truly immersive sound experience

Description

BRAVIA XR X90J in a sophisticated living room.

Thin, simple stand.

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X90J

Description

A swell of light wraps around countless chip-like objects, and as it bursts, a SONY XR chip image appears.

XR Picture / XR Sound logo on the left and right.

Subtitle

World's first cognitive intelligence TV

Description

The XR Picture logo remains, and XR Clarity, XR Color, XR Contrast, and XR Motion logos appear.

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XR Clarity

Subtitle

Recreating lost texture, the intelligent way

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XR 4K Upscaling

Description

Video of a red fox coming out of snowfield.

A white line traces the fox’s outline, and image is shown crisply.

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XR Contrast

Subtitle

Real life depth with deep blacks and intense brightness

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Full Array LED / XR Contrast Booster 5

Description

Video of aurora.

Screen splits. One screen shows black and white dots representing LEDs, creating contrast in the aurora video.

XR Contrast adjusts contrast, making night sky a deeper black and aurora lights more vivid.

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XR Color

Subtitle

A wide palette of naturally beautiful colors

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XR Triluminos Pro

Description

Colorful flowers.

Red-blue-green waveforms show color saturation. As waveforms grow, flowers become more vivid.

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XR Motion

Subtitle

Intelligent motion processing for fast-moving, blur-free scenes

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XR Motion Clarity

Description

A surfer riding a wave. As the video’s frame rate is increased, the video is played smoothly without blur.

Subtitle

Beautiful pictures from any angle

Description

SONY XR chip image on black background, XR Picture and XR Sound logos.

The XR Sound logo remains, and the XR Sound Position and XR Surround logos appear.

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XR Sound Position

Subtitle

Sound from the screen, perfectly matching action

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Acoustic Multi Audio

Description

Video of violin performance.

Sound emitted from violin strings jumps out of screen.

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XR Surround

Subtitle

All your entertainment upscaled to 3D surround sound

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3D Surround Upscaling

Description

Man sits on sofa, watching TV.

Sound of violin performance jumps out from left and right to reach the man.

A white hemispherical space engulfs the man.

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Supreme pictures and sound, whatever the environment

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Ambient Optimization

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Optimising picture brightness to room conditions

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Light Sensor

Description

Video of mountain fog flowing over mountain ridge.

Brightness and contrast meters change according to brightness of room.

Image brightness is optimized for the indoor environment.

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Detecting your position and optimising sound

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Acoustic Auto Calibration

Description

Man sitting on sofa, watching TV.

Video of fireworks bursting.

The shape of room and position of man are determined by a test sound from the TV, resulting in the optimal sound reaching the man’s position.

When man moves to another position, sound is optimized for that position.

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BRAVIA XR

Subtitle

X90J

Description

Beautiful display of BRAVIA XR X90J.

Description

Movie ends with Sony’s logo.