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Our latest BRAVIA XR TVs with Cognitive Processor XR, put everything you watch on screen the same way that we see and hear in the real world, for a truly immersive experience that's like diving into each scene as the main character.
A revolutionary picture that's just like how the human eye sees
BRAVIA XR TVs can detect where we tend to focus on screen, just as we do in real life, producing natural colour, contrast and clarity. Scenes have more depth too making everything you watch feel much more real.
The sound from conventional TVs comes from a speaker placed around or at the back of the TV screen, not from the TV screen itself, so sound does not match action. With BRAVIA XR TVs, you'll hear sound coming from the right place on screen - where the sound is happening, so you feel it's all happening right in front of you.
Whatever you are watching, the sound can be upscaled to immersive 3D surround sound that you'll hear from above and the sides, putting you right in the centre of the scene.
SEE ALL BRAVIA XR TVS
Pair your BRAVIA XR TV with a PlayStation®5 console to get a fantastic gaming experience. With immersive picture and sound, you'll feel like you're right in the middle of the action.
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.
Choose up to 10 movies to redeem from hundreds of the latest releases and classic blockbusters and enjoy up to two years of unlimited streaming in the highest picture quality at up to 80Mbps.
Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.
SEE ALL BRAVIA XR TVS