This is the global campaign video for Sony’s 1000X series Noise Cancelling headphones, featuring K-POP music group LE SSERAFIM.

 

The video opens with a montage of images of group members wearing WH-1000XM5 headphones in different scenes, standing on a planet, inside a house, and various close-ups. Captions read “1000X series goes Pink!”, then “Feat. LE SSERAFIM” against a background of the dark surface of the planet. A spaceship approaches the surface of the planet, and the shot zoom transitions into the inside of the spaceship. Three cylinders are placed in a room, with WH-1000XM5 headphones (platinum silver, smoky pink, and black)displayed inside each cylinder. White smoke surrounds the headphones in the middle cylinder while the headphones inside rotate.

We see one of the group members push a button on a cylinder to select the middle one, and smoke is gone to reveal the new smoky pink as the headphones continue to rotate in the smoke.

One after another, the camera zooms to each member of the group, with their headphones on.

Cutting back to the wide planet shot, we now see several shining pink capsuless moving fast above the surface of the planet.

The camera focuses on a member of the group, Kazuha, inside the capsule, then HONG EUNCHAE. They are shaking due to the vibrations in the capsules.

She taps the, and the noise indicator is maximum to activate the Noise Cancelling function, and the ambient sound suddenly becomes quiet as LE SSERAFIM’s track “CRAZY” starts.

 

We again zoom into their close-up shots respectively.

The scene switches to the surface of the planet where five shining capsules flying overhead.

The group members are standing on the planet near their pink capsules, looking up.

Cutting to them, we watch them walking down a pink, vividly lit, corridor.

A montage of shots cuts shows each of them spending me-time focusing on what they are doing thanks to Noise Cancelling function. in their pink rooms.

HUH YUNJIN is reading, HONG EUNHCAE is taking a selfie, KAZUHA is immersing into the music, KIM CHAEWON is checking mechanism of the headphones with a hologram, and SAKURA is knitting.

The scene switches to the surface of the planet again where two of them are looking at strange plants.

Then the scene cuts to a flight through a city full of futuristic pink-coloured buildings.

We return to the group, now standing in a train holding the straps to stabilize themselves as it travels towards the city of tall pink buildings. 

Finally, the shot cuts to the five members of the group, standing confidently and in stylish clothes, on the surface of the planet.

The video ends with 1000X series smoky pink product images, including WH-1000XM5 Noise Cancelling headphones and WF-1000XM5 truly wireless Noise Cancelling headphones. Captions read “WF-1000XM5 WH-1000XM5 The Best Noise Cancelling Headphones” followed by the “For The MUSIC” and Sony animated logos.