(ASIA PACIFIC, 19 SEPTEMBER 2024) – We are excited to share that today Sony has announced a new colour addition to their award winning 1000X noise-cancelling headphones. Released in collaboration with hitmaking K-Pop girl group LE SSERAFIM, the WH-1000XM5 and WF-1000XM5 noise cancelling headphones are now available in Smoky Pink. As seen on the trendsetting members of LE SSERAFIM – KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, HONG EUNCHAE – this colour offers new ways to accessorise and complement your style with a pink tint and elegant undertones, making for a sound-enhancing fashion staple!

Both the WH-1000XM5 headphones and WF-1000XM5 earbuds host the best[i] noise cancelling and audio quality, featuring magnificent sound engineered to perfection. The WF-1000XM5 currently comes in black and platinum silver, while the WH-1000XM5 comes in black, platinum silver and midnight blue.

The Smoky Pink colour is soft, sophisticated, with a powdery matte texture that boosts your style. This colour fits perfectly with LE SSERAFIM’s aesthetic and their newly unveiled partnership with Sony’s For The Music campaign. The record-breaking K-Pop giants are known for their fearless attitude, chic fashion sensibilities, and empowering songs, which have resulted in multiple entries on the Billboard Hot 100 and 200 charts. With 20M+ combined followers on social platforms and a diehard global fanbase, there’s no question that LE SSERAFIM is a mainstay in the genre and one of the most exciting acts to watch in 2024 and beyond.

LE SSERAFIM also stars in Sony’s campaign for the WH-1000XM5 headphones and WF-1000XM5 earbuds, featuring their new song “CRAZY” from their same-titled fourth mini album, which released on August 30th.

“The connection we have with our fans is everything, and we can’t wait for them to be able to experience our music with Sony’s awesome Smoky Pink 1000X headphones and earbuds,” said LE SSERAFIM.

Renowned for enhancing music the way it’s meant to be heard with a premier suite of audio products, Sony is committed to building deeper connections between artists and fans through the company’s creator-forward For The Music partnerships.

Availability
The Smoky Pink WH-1000XM5 headphones and WF-1000XM5 earbuds will be available in selected countries in South East Asia from September 2024.

For detailed product information please visit:
https://www.sony-asia.com/headphones/products/wf-1000xm5
https://www.sony-asia.com/electronics/headband-headphones/wh-1000xm5

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About LE SSERAFIM
LE SSERAFIM, consisting of members KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE, are the first girl group launched by Source Music under HYBE. As its name—an anagram of ‘IM FEARLESS’—implies, LE SSERAFIM are determined to move forward with unswerving fearlessness in the eyes of the world, and returned with their highly anticipated 4th Mini Album CRAZY on August 30.

Follow LE SSERAFIM
Instagram | TikTok | YouTube | Weverse | X | Facebook

About Sony Electronics (Singapore)
Sony Electronics (Singapore) is responsible for the marketing and sales of Sony products in Singapore. It also handles export business for Sony products from Singapore to various parts of Asia. Since establishing our presence in Singapore in 1973, we have grown steadily over the years to become a leader in the electronics market. For more information on Sony’s products and services in Singapore, please visit http://www.sony.com.sg/

About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/

*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.

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[i] As of September 1, 2024 . Ambient noise reduction according to research by Sony corporation, measured using JEITA -compliant guidelines for the top10 brands (by market share) of headband-style and truly wireless style wireless noise-cancelling headphones market.